Services
Product marketing and GTM services to get you to sustained growth faster. Let’s make that money.
GTM Foundations Package
Everything you need to go from great product to predictable revenue. Book a call to get a quote.
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I interview key internal stakeholders and customers to understand what's driving deals. You'll walk away with a competitive landscape analysis, a refined ideal customer profile (ICP), and customer insights that become the foundation for everything we build together.
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I turn the research into a complete positioning and messaging framework. This includes a compelling product story that captures key value propositions and differentiators. Then I write 4-5 core website pages, so the messaging work immediately reaches your buyers.
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With your positioning and story established, I equip your sales team to deliver it. I provide foundational content such as a first-call pitch deck, competitive resources, an objection handling guide, use case one-pagers for your primary buyer personas, etc. I also deliver a live training session for all your reps.
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I produce one cornerstone content asset that captures your full product story. This could be a whitepaper, blog article, or some other definitive content piece that establishes your authority in the market. I also manage a customer case study from end to end: managing the customer relationship, conducting the interview, and writing the story.
Sprints
Sprints are focused engagements designed to last 4-6 weeks. I’ll fill critical GTM gaps and ship critical marketing artifacts—quickly.
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I develop your positioning, core messaging, and narrative foundation. Includes stakeholder interviews, customer interviews, competitive analysis, a complete messaging document, and rewritten copy for key website pages.
Book a call to get a quote.
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I audit your website messaging, identify gaps in clarity, positioning, and differentiation, and rewrite 4-5 core pages. Includes a lightweight competitive messaging analysis and a doc explaining the strategic logic behind my copy decisions.
Book a call to get a quote.
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I build the sales team's foundational toolkit: pitch deck, competitive intelligence resources, discovery framework, objection handling guide, use case one-pagers, and one live training session.
Book a call to get a quote.
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I produce one customer case study. Includes customer interview coordination and facilitation, written case study (long-form and short summary versions), and one-pager adaptation for sales use (if desired).
Book a call to get a quote.
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I plan and execute a GTM strategy for a major product launch, including narrative development, sales readiness, content creation, and cross-functional coordination. Walk away with a repeatable launch playbook.
Book a call to get a quote.
Ongoing Retainer
Embedded product marketing support on a monthly basis. Whether you've completed a Foundations engagement and want to keep the momentum going, or you need a seasoned PMM without the cost of a full-time hire, a retainer gives you consistent strategic support across launches, messaging, enablement, and content—for as long as you need it…and as long as I can tolerate it.